PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE TERHADAP BRAND LOYALTY DALAM INDUSTRI PERBANKAN SYARIAH

The purpose of this study was to determine the effect Perceived Quality, Brand Awareness, Image on Loyalty at Bank Muamalat in DKI Jakarta. research method used is through a survey. data were analyzed quantitatively and causal design. sampling use Non-Probability Sampling with purposive technique. All sample obtained by distributing questionnaires totaled 113 respondents will be processed using SPSS 23 software. analysis technique multiple linear regression. results indicate that Awareness have an influence Equity. This expected provide input or suggestions Islamic Banking, especially which object research, order increase its market share banking industry Indonesia.